Job Summary
| Position Title | Online Merchandiser |
|---|---|
| Hiring Organization | Al Futtaim |
| Base Salary | AED |
| Job Schedule | Full Time |
| Required Skills | Communication Skills. SEO, CMS Systems |
| Required Experience | 3-5 years |
| Joining | Immediately |
| Nationality | Any |
| Languages | English |
Position Details
- The job holder is responsible for Fashion website on product content and online promotional activities across Fashion Ecommerce platforms and 3rd parties to drive trade. The job holder will also be accountable for generating an augmented customer experience and to develop and execute the Fashion brand image (DNA) into the market and provide a unique digital consumer experience.
Responsibilities
- Setup products for sale on Fashion website and mobile apps using ecommerce platform
- Manages Online Merchandising Category Listing
- Report weekly sales performance for products and categories
- Ensure website assets are photographed, retouched, and aesthetically on-brand
- Monitor web analytics as per principle guidelines
- Assist in coordinating initial allocations, new samples, and core replenishment
- Ensure product is delivered to distribution centers and coordinate on-sales and pre-sales
- Work on Improvement plans to enhance customer experience
- Publish collateral for Watsons online platforms Home Page and new landing pages
- Prepare reports and analyze conversion numbers
- Execute catalog audits to ensure the right products are up for sale on Fashion online platforms
- Monitor inventory levels for all GCC domains
- Reference analytics tools to explore and report on trends and opportunities
- Demand Management (from Sales insights)
- Develop SEO (search engine optimization) and pay-per-click (PPC)
- Propose and setup promotions for FAshion online platform
- Report promotion performance for each campaign
- Support the Senior Marketing Manager to improve our digital strategies for website merchandising, promotions personalization, and new digital experiences
- Keep Ecom site exciting and alive (Banners, Blogs)
- Request and deliver collateral for new and existing international domains
- Building strong relationship with internal and external teams, especially the Buying and other brand teams
- Partner with key cross-functional teams including Creative Team and Marketing Team
Requirements
- Experience conducting analysis with Google Analytics or Adobe Analytics is a plus
- Experience working with search optimization site strategies (SEO) a plus
- Experience working on international domains a plus
- Working with HTML and CSS a plus
- Excellent ability to complete tasks that require perfect attention to detail
- Ability to work efficiently to meet deadlines in a cross-functional work environment
- Customer-centric approach for web content strategies and new software products
- Strong analytical and numerical skills, someone who quickly grasps the key drivers of the Beauty and Skin care market
- Range/category experience or previous company experience at the same level
- Min Bachelor Degree (Preferably Masters)
- 3-5 years experience in similar position in a Commercial role, supporting an e-commerce and digital marketing division preferably in Beauty & Fashion
- 2-4 years of e-commerce merchandising and CMS systems management and Marketplace platforms
- Advanced proficiency in Excel
- Strong analytical skills with proven ability to scrutinize datasets
- Excellent written and verbal communication skills
- Retail Background
- Good and effective communication
- Effective time management / Uses time efficiently
- Creative, and detailed orientated
- Ability to adapt to changes as required by the business
- Monitors own work to ensure quality
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