The role of the Associate Marketing Manager – F&B Online will handle the marketing and promotional campaigns and strategies for online/home delivery and virtual brands within Leisure, Entertainment & Cinemas
Job Responsibilities
Supports the strategic direction and implementation of marketing campaigns and promotions and deriving insights from analysis to build customer relationships and improve online/home delivery brands market position and impact
Assesses the impact of online/digital marketing for online/home delivery and virtual brands and developing innovative campaigns for allocated brands to drive brand recognition and growth
Creates and executes marketing plans to increase brand awareness for online/home delivery and virtual brands across Leisure, Entertainment & Cinemas
Managing social media agency briefing process, influencer management and day-to-day communication (and/or internal social media team) for allocated brands
Managing the design agency briefing process and day-to-day communication (and/or internal design team) for allocated brands
Job Requirements
Must be a creative thinker with a complete understanding of the marketing mix and the role each marketing channel plays in achieving the region’s goals
Must be a proactive marketing leader for their region
Strong understanding of the importance of maintaining brand standards along with program consistency and continuity
A minimum of 3-5 years of marketing experience associate marketing managers also have significant experience in F&B, either within an in-house marketing department or working for an advertising and marketing agency
Experience within a marketing team in a corporate environment