The Horizontal Comms & Newsroom Manager will play a key role across the Emerging Markets hub team by ensuring prioritized story-telling concepts (adidas Brand Campaigns, Horizontal X-Cat Concepts, Commercial Moments) are planned and executed in partnership with the global and local / cluster marketing partners
Job Responsibilities
Horizontal oversight across brand and commercial momentsDevelopment of market comms toolkits as required or supplementing global tools via localization
Provide regular go to market 360 comms plans to Senior Leadership outlining the why, what, where when and how of planned seasonal campaigns
Guide clusters partners in marketing working budget planning in line with set principles of media, retail and activation budget planning related to in scope campaigns
Job Requirements
Good communication (both written and verbal), presentation and facilitation skills
Strategy: ability to develop and implement a strategy for managed storytelling concepts & projects