The Director of Public Relations and Communications is responsible for the development and execution of an annual strategic and integrated plan that is comprised of public relations, social media and marketing communications strategies that support the hotel/resort’s business objectives, increase awareness and positive perception of the hotel
Job Responsibilities
Candidate must be able to demonstrate a strong understanding of digital & social media marketing concepts and techniques
Create innovative publicity programs that will increase awareness and positive perception of the hotel, its spa, culinary programs, services, and personnel
Programs should address specific needs as outlined in the marketing plan and capitalize on unexpected opportunities as they arise
Utilize all available electronic marketing tools to increase exposure to all available outlets, including the development of an eNewsletter; oversight of E-Mail broadcasts; Customized Mini-Sites; and all related electronic opportunities
Maintain current image library and video footage to maximize media coverage
Update and maintain property website within the corporate standards, and maintain current image library and video footage to maximize media coverage
Job Requirements
A experienced candidate in same/similar capacity
Strong and effective interpersonal skills
Excellent communications skills (verbal and written), a strong sense of quality and a creative mind set